Get more bookings for your holiday home
You've created somewhere incredible to stay.
Your Instagram should show that and bring in the guests who are actively looking for a place exactly like yours.
Beautiful property, quiet Instagram?
Let's change that.
Your Instagram is doing more work than you realise. It's where guests decide if your place feels like theirs - before they ever click "book."
The holiday let market is more crowded than it's ever been. Guests aren't just choosing a property - they're choosing a feeling, and Instagram is where that decision gets made, long before they press "book".
44% of UK travellers have booked
or visited somewhere after seeing it on Instagram
75% of travellers say social media influences
where they decide
to go
25-40% increase in direct booking enquiries
reported by hosts who post consistently
Why Instagram matters more than you think
It's a search engine
Guests type "Cotswolds cottage" or "dog-friendly cabin in the Lake District" into Instagram the same way they'd Google a hotel. If you're not showing up, you're not in the running.
Guests want a preview of the feeling,
not just the facts
A listing tells them how many bedrooms there are. Instagram tells them what it feels like to wake up in one - and that's what actually gets someone to click "enquire."
Everyone looks similar on paper
Beds, bathrooms, a hot tub - most listings blur into one after guests scroll ten. Instagram is where yours stops looking like all the others.
Share more than just the property
Your Instagram is the place to show off your favourite local pub, the best dog walk nearby, the independent shops guests wouldn't find on their own - and a bit of your own personality along the way. That's what turns a booking into someone who feels like they already know you before they arrive.
The photos on your listing show the rooms.
Instagram shows what it's like to actually stay there.
And when it's working...
This is what it looks like when your Instagram is pulling its weight
Before
Posting whenever you remember, with no real plan
Staring at a blank caption box, unsure what will actually land
Wondering why every other holiday let seems fully booked while yours has gaps
Watching a post flop and having no idea why
Bookings that feel unpredictable, season to season
After
A clear plan for what to post so you're never starting from scratch.
Content that actually shows off your property properly.
Posts that consistently perform, because they're built on what works, not guesswork
Knowing exactly why guests are choosing you, instead of hoping they will
A steady flow of enquiries instead of feast-or-famine bookings
How I can help
Choose which level of support fits where you are right now
Instagram Audit
A fresh pair of eyes on your holiday let's Instagram - what's showcasing your property well, what's putting potential guests off, and a clear list of changes to make.
£129
1:1 Training
90 minutes, just you and me, working through whatever's stuck - content planning, captions, reels, or building a system you can actually stick to.
£149
Done-for-you
Management
Hand your social media over completely. Content planned, written and posted every month, so your calendar fills up while you get on with hosting.
From £600/m
Meta Ads
Targeted Facebook and Instagram ads to reach the right guests at the right time - built and managed for you, with clear reporting on what's working.
From £750/m
Instagram Audit
A fresh, honest look at what's really happening on your feed
Most holiday let owners are guessing. You post, you hope, you move on - with no real idea whether any of it is bringing guests closer to booking. This audit changes that. I'll go through your Instagram properly and show you exactly what's helping, what's holding you back, and what to fix first - so every post has a reason behind it.
1:1 Training Session
Get unstuck, in one focused session
You know Instagram should be working harder for your holiday home - you just don't know where to start, or why your last few posts went nowhere. This is 90 minutes, just the two of us, sorting that out properly. We'll work through whatever's actually stuck - content planning, captions, reels, or building a simple system you'll stick to long after the session ends.
Done-For-You Monthly Management
Your social media, taken care of so you can get on with running your property
Between guest turnovers, bookings, and everything else on your plate, Instagram is usually the first thing to slip. This is where that stops being your problem. Every month, I plan, write and post your content for you - properly, consistently and built around what actually gets your property noticed. You focus on hosting. I'll focus on filling your calendar.
Meta Ads Management
Reach the guests actively looking for a stay like yours
Organic content can only get you so far on its own. If your calendar has gaps, you need a more reliable way to get in front of guests who don't know you exist yet. That's what proper Facebook and Instagram ads do. I build and manage targeted campaigns that put your property in front of the people actively searching for a stay like yours, with clear reporting so you always know what's working and what your money's actually doing.
Done-for-you monthly management
"I have been absolutely thrilled by the service from Kate since she took on the management of our Facebook and Instagram accounts. Kate made a concerted effort to understand our business objectives, challenges, and target market and shows real enthusiasm for our brand. We have received many compliments about the content we create and share, and the results speak for themselves in terms of customer engagement and driving traffic to the site. It was a no-brainer to extend our initial 3-month contract and I would have no hesitation in recommending Kate."
Nicola Hardy, VIP SKI
Hi, I'm Kate
I've spent 25 years on and off in the travel industry - including 13 years living in the French Alps, teaching skiing and selling ski lessons, plus time back in the UK working in ski holiday sales. It's given me a genuine feel for what makes someone book a stay, and what makes them want to come back year after year.
These days I'm based in Herefordshire, juggling life with my three teenagers alongside running social media for ski chalets and holiday lets. I know what it's like on both sides of this: the property that's genuinely brilliant but isn't getting the bookings it deserves, and the owner who's run out of hours in the day to fix it. That's the gap I fill - clear content, a proper plan and social media that actually earns its keep.
Whether you want a single audit, some 1:1 training, or to hand the whole thing over, I bring the strategy and the content know-how. You bring the beautiful property - I'll help the right people find it. If this sounds like what you need, I'd love to hear from you.
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