Get more bookings for your ski
business this winter
You've built something skiers love. Your Instagram should show that
and bring in the customers already searching for exactly what you offer.
Who this is for
Whether you run a chalet, a ski school, teach lessons, arrange transfers, or sell and rent gear, you know social media should be bringing in bookings and enquiries - but it's stuck at the bottom of your to-do list. That's exactly where I come in. From a single Instagram review through to fully done-for-you management, I'll help you turn followers into paying customers.
Brilliant at what you do, quiet on Instagram?
Let's change that.
Your Instagram is doing more work than you realise. It's where customers decide if they can trust you - before they ever get in touch.
Getting noticed on Instagram is harder than it's ever been. Customers aren't just comparing prices and logistics - they're deciding who's worth trusting, and Instagram is where that decision gets made, long before anyone sends an enquiry.
44% of UK travellers have booked
or visited somewhere after seeing it on Instagram
75% of travellers say social media influences
where they decide
to go
73% of today's travellers say influencer and social content influences their booking decisions
Why Instagram matters more than you think
It's a search engine
Customers type "ski school in Val Thorens" or "catered chalet in Meribel" into Instagram the same way they'd Google a hotel. If you're not showing up, you're not in the running.
Customers want proof, not just promises
A website tells them what's on offer. Instagram shows them it actually happens - real lessons, real transfers, real chalets - which is what actually gets someone to send an enquiry.
Everyone looks similar on paper
Lessons, transfers, chalets, gear hire - most businesses blur into one after customers scroll through ten of them. Instagram is where yours stops looking like all the others.
Share more than just the service
Your Instagram is the place to show off your favourite local spots, what a day with you actually looks like, and a bit of your own personality along the way. That's what turns an enquiry into someone who feels like they already know you before they book.
Your website shows what you offer. Instagram shows what it's really like to work with you.
And when it's working...
So what happens when your Instagram actually does that work for you?
Before
Posting whenever you remember, with no real plan
Staring at a blank caption box, unsure what will actually land
Wondering why every other ski business seems fully booked while yours has gaps
Watching a post flop and having no idea why
Bookings that feel unpredictable, season to season
After
A clear plan for what to post so you're never starting from scratch.
Content that actually shows off what makes your business worth choosing
Posts that consistently perform, because they're built on what works, not guesswork
Knowing exactly why customers are choosing you, instead of hoping they will
A steady flow of enquiries instead of feast-or-famine bookings
How I can help
Choose which level of support fits where you are right now
Pre-Season Instagram Review
A personalised review to get your account ready before the season, so you can hit the ground running. You'll get a recorded walkthrough of your account, a look at what similar ski businesses are doing well and a prioritised action list to start on straight away.
£197
1:1 Training
90 minutes, just you and me, working through whatever's stuck - content planning, captions, reels, or building a system you can actually stick to.
£149
Done-for-you
Management
Hand your social media over completely. Content planned, written and posted every month, so your calendar fills up while you get on with hosting.
From £700/m
Meta Ads
Targeted Facebook and Instagram ads to reach the right guests at the right time - built and managed for you, with clear reporting on what's working.
From £750/m
Pre-Season Instagram Review
A fresh, honest look at what's really happening on your feed
A personalised review to get your account ready before the season, so you can hit the ground running. Most ski businesses are guessing - you post, you hope, you move on, with no real idea whether any of it is bringing customers closer to booking. This review changes that. You'll get a recorded walkthrough of your account, a look at what similar ski businesses are doing well, and a prioritised action list you can start on straight away.
1:1 Training Session
Get unstuck, in one focused session
You know Instagram should be working harder for your holiday home - you just don't know where to start, or why your last few posts went nowhere. This is 90 minutes, just the two of us, sorting that out properly. We'll work through whatever's actually stuck - content planning, captions, reels, or building a simple system you'll stick to long after the session ends.
Done-For-You Monthly Management
Your social media, taken care of so you can get on with running your property
Between customers, lessons, deliveries and everything else on your plate, Instagram is usually the first thing to slip. This is where that stops being your problem. Every month, I plan, write and post your content for you - properly, consistently and built around what actually gets your business noticed. You focus on the day-to-day. I'll focus on filling your calendar.
Meta Ads Management
Reach the customers already looking for a business like yours
Organic content can only get you so far on its own - even a great post is competing with everyone else's algorithm luck that day. If your season has gaps, you need a more reliable way to get in front of customers who don't know you exist yet. That's what proper Facebook and Instagram ads do. I build and manage targeted campaigns that put your business in front of the people actively searching for a ski school, chalet or service exactly like yours, with clear reporting so you always know what's working and what your money's actually doing.
Done-for-you monthly management
"I have been absolutely thrilled by the service from Kate since she took on the management of our Facebook and Instagram accounts. Kate made a concerted effort to understand our business objectives, challenges, and target market and shows real enthusiasm for our brand. We have received many compliments about the content we create and share, and the results speak for themselves in terms of customer engagement and driving traffic to the site. It was a no-brainer to extend our initial 3-month contract and I would have no hesitation in recommending Kate."
Nicola Hardy, VIP SKI
Hi, I'm Kate
I've spent 25 years on and off in the travel industry - including 13 years living in the French Alps, teaching skiing and selling ski lessons, plus a short spell instructing in Whistler.
I hold my BASI Level 3, and I've also translated French to English for ski resort websites along the way, and sold ski holidays back in the UK. It's given me a genuine feel for what makes someone book, and what makes them want to come back year after year.
These days I'm based in Herefordshire, juggling life with my three teenagers alongside running social media for ski businesses - luxury catered chalets, ski schools and more.
My husband founded and runs a ski school in Val d'Isère, so between us, there's not much about this industry we haven't seen from the inside. I'm not learning your world while working with you - I already speak it.
I know what it's like on both sides of this: the business that's genuinely brilliant but isn't getting the bookings it deserves, and the owner who's run out of hours in the day to fix it. That's the gap I fill - clear content, a proper plan, and social media that actually earns its keep.
Whether you want a Pre-Season Instagram Review, an hour of hands-on help, or to hand the whole thing over, I bring the strategy and the content know-how, plus genuine industry experience most social media freelancers simply don't have. If this sounds like what you need, I'd love to hear from you.
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